What the future of contextual advertising looks like in a privacy-first world
Custom AI is revolutionizing digital advertising by infusing campaign objectives into automated decision-making.
Custom AI is unlocking cookieless audience targeting by using first-party data and contextual signals for campaign-specific machine-learning models. [ more ]
Unleashing the Power of Content Calendars: Tips & Tools for Content Organization - jeffbullas.com
Content calendars are essential for organizing and planning content creation efforts, ensuring the right content reaches the right audience at the right time. [ more ]
Council Post: How A Content Strategy Helps Marketers Achieve Measurable Success
Content is a powerful tool in marketing, emphasizing the importance of a strategic content strategy in engaging target audiences and achieving business objectives. [ more ]
Use This Effective Strategy to Unlock Endless Content Ideas | Entrepreneur
Every specialist and company has valuable expertise to share using the 'Rubik's Cube Principle'. Setting clear objectives is crucial before creating content to effectively reach desired outcomes. [ more ]
A documented blog content strategy is crucial for success, yet over 60% of marketers lack one, impacting their chances of achieving their goals. [ more ]
Future of TV Briefing: Sneak peek at 'The Future of TV' video series
The streaming ad industry is facing challenges due to fragmentation across services, audiences, identity technology, and measurement ecosystem. [ more ]
It Works and Adsquare Unite to Innovate Out-of-Home Campaign Strategies
Partnership between It Works and Adsquare enhances audience targeting and footfall measurement for programmatic out-of-home campaigns.
Adsquare's audience scoring solution and footfall measurement tool provide valuable insights and enhance the effectiveness of OOH advertising strategies. [ more ]
NBCU's Upfront Trifecta: Content, Sports And Data | AdExchanger
NBCUniversal highlighted upgraded audience targeting capabilities within One Platform, emphasizing transparency and success with major campaigns. [ more ]
GrowthLoop and TransUnion partner to improve audience reach | MarTech
Marketers can optimize audience reach by using TransUnion's data in the partnership with GrowthLoop for better identity resolution and enhanced audience targeting. [ more ]
What Most Buyers Are Missing In Their Cookieless Strategy | AdExchanger
Google's deprecation of 1% of cookies has forced advertisers and agencies to find new solutions for media buying strategies.
Curated deals are emerging as a valuable cookieless solution that bundles audience, supply, optimization, and measurement into a single package for buyers. [ more ]
17 of the most common email marketing mistakes to avoid | AWeber
Subject lines should be creative and relevant to the email content to compel recipients to open the email.
Utilizing personalization in emails, such as addressing recipients by name, can significantly improve engagement and connection with the audience. [ more ]
To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger
GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources. [ more ]